Unit 29 - Music Video

Unit 3 - Research

Research Technigues

The purpose of research is so that you know what you are spending money on will be viable and will make money back. Audience research is used so that you can know if there is the demographic out there for what you plan to make to be viable.

Quantitative Research - Quantitative Research is statistical data that can be quantified. It is numbers that can be calculated through surveys and watch data. Questionnaires are a good way of doing this because you can ask multiply choice questions and have data that you can quantify to find the most common results.

Qualitative Research - This is people’s opinions on a certain thing it is not something that can be calculated through numbers. This means that the spread of answers will be a lot wider because people have free rein to answer how they want to. This is also a good research technique because you can get more in-depth answers to the research you are conducting.

Audience Research – Audience research is research into the intended target audience of the film. This is something that is very important to making the film as it will mean that you can specifically aim the film to be for a specific audience. Audience research involves research into the social class, ethnicity, race, age, gender and sexuality of different audiences so that when you make the film you can know the demographic you are aiming it to.

Production Research – Production research will involve the research into the idea for the film and for this you will take into account the audience research you have done. It will also involve the costing research, this is something that has to be done to make sure that the film will be financially viable to make. It will involve all of the pre-production costs, Production costs and post-production costs. It will also take into account the marketing of the film, so how you will market the film to its intended audience.

Primary research – Primary research is research that you have conducted yourself. This will mean that you have gone out and done questionnaires, audience research and focus groups. Primary research gives you the control to make sure that the research you are doing is very specific to what you are researching.

Secondary research – Secondary research is research that has already been done by someone else and has been published, you can use other peoples research to help better yours. This is something that is really easy to do now that we can use the internet to find out research. Lots of people have done the research and you can use it. There has been lots research into the viability of TV shows becoming films because TV shows like the inbetweeners and shows like that have already became films so the research is there to adapt.

Data Gathering Agencies – Data gathering agencies like BARB and the numbers.com are good because they track TV viewing data and present them as graphs this is also quantitative research because it is numerical figures that can be used as part of the research, but it can be used to see if there is the market out there of the film to be made and to be successful

Applying research technigues to People just do nothing

Production Journal

15/09/16

Pre Production - Shooting Schedule

Date	Who is needed	What is being filmed	Location
29/01/16	Callum Hope Lochlan Hope Nathan Fisher Jack Bates Shane Bartram	Band Performance	Theatre
15/02/16	Callum Hope Lochlan Hope Nathan Fisher Jack Bates Emily Twist Shane Bartram	Band Performance (Weather Permitting)	Field (Weather Permitting)

Pre Production - production Schedule

Date	Task	What we going to do?	Equipment	Cast and crew
04/01/16 - 05/02/16	Pre production	This will be the pre production part. I will finish the scripting and storyboarding. I will also do Recce’s, risk assessments and shooting schedules.	Macs	David Cuff
29/01/16 - 19/02/16	Filming days	I will be filming the band footage and the narrative in this time and I will require everyone for this so I can get the band footage done.	Nikon D3300 18-55mm Lens 70-300mm telephoto Lens Rode Microphone Rode DeadCat Rode Boom pole Camera Stabilizer Tripod Camera Dolly Action camera	David Cuff, Callum Hope, Lochlan Hope, Emily Twist, Nathan Fisher ad Jack Bates
07/03/16 - 18/03/16	Editing	This will be when I collect all of the footage together and start putting on a timeline and making the music video	Macs	David Cuff

Pre Production - Call Sheet

Executive Producer: Producer: Director: Production Manager: Production Coordinator: 1st Assistant Director:	TITLE	DATE: SHUTTLE INFO:
WEATHER: First Aid kit and fire extinguisher at the craft table.	CALL TIME 00:00 Check grid for individual call times	LUNCH 00:00

LOCATIONS
#	Location	Address	Parking			Contact
1	Smith’s Bagels	123 John St. New York, New York	Street Parking out front			Mary C: 555-555-5555
Scene and Description				Cast	Pgs		Loc
					TOTAL PAGES:

#	Cast	Role	Call Time	Pick Up Time	MU/WD	Set Call
1.
2.
3.

Extras/Background

Transportation

SET REQUIREMENTS

Props:

Special Effects:

Vehicles:

Wardrobe:

Set Dressing:

Producer NAME PHONE NUMBER

Producer NAME PHONE NUMBER

Production Manager NAME PHONE NUMBER

Production Coordinator NAME PHONE NUMBER

1st Assistant Director NAME PHONE NUMBER

Advanced Schedule     Day x of x   00-00-00
Scene and Description	Cast	Pages